Digitteria’s management has over 65 years of combined experience in managing and delivering pioneering ICT projects. It comprises leading world-class digital practitioners, strategists and solution developers with expertise in using technology and data to solve complex marketing problems for FTSE 10 companies that operate in highly regulated industries.

Collectively the team’s experience covers the entire digital spectrum from policy making, regulation and digital politicking to digital marketing, mobile, gaming, enterprise digital and eCommerce platform development, digital strategising, start-up management and digital entrepreneurialism.

Digitteria’s Chief Advisor, Derek Wyatt, was an MP from 1997 – 2010 and is co-chairman of the House of Commons All Party Communications Group.


Dele Atanda Founder and CEO

Acclaimed digital, mobile and eCommerce marketing technologist with leading expertise from 15 + years of senior experience with Fortune 500s, start-ups and Govt agencies in the UK, US and Asia. Best selling author on digital. MBA.

Simon Robinson – Co-Founder CTO

Technical lead with 15+ yrs experience of using leading edge technology to deliver strategic innovations for multi-nationals including Shell, Diageo, BAT Vodafone & UK Govt Agencies. Computer Science MSc. LL.B

Phil Nobel – Head of Public Affairs/Advisor

Recognized digital politics pioneer. Helped elect Heads of State in 25 nations. Led key civic digital projects with the BBC, EU, UN, Aspen Inst et al. Resident Fellow at Harvard’s Institute of Politics and John F Kennedy School of Govt.

Derek Wyatt – Chief Advisor

UK MP from ‘97–’10 and founder of Parliament’s All Party Communications Group for which he is now co-Chairman. Derek founded the Oxford Institute and has been involved with many pioneering businesses.  He is a veteran of influencing UK and international Internet policy.

Ben Way – Advisor

Celebrity, serial entrepreneur and best selling author. Started first company at the age of 15 and went on to raise £25mn in his teens making him Europe’s youngest multi-millionaires and one of the first .com millionaires. Ben won “New Business Millennium Young Entrepreneur Of The Year” in 2000 which was given to him by Gordon Brown after which he went on to advise the UK Government and White House on technology.

Matt Gierhart – Advisor

Acclaimed expert in the commercial utilisation of digital media and influencing consumer behaviour. Led digital accounts for multi-national brands across entire Ogilvy portfolio as Global Head of Social for OgilvyAction.

Hugo Drayton – Mentor

Serial entrepreneur and currently CEO of InSkinmedia, and Non Executive Director of Future Publishing Plc.  Previoulsy Managing Director of the UK’s Telegraph Group and CEO of Phorm UK.